{"title":"Conscious Items","description":"","products":[{"product_id":"australian-gold-botanical-tinted-face-rich-to-deep-spf50-3oz-new","title":"Australian Gold Botanical Tinted Face RICH to DEEP SPF50 3oz - New","description":"\u003cp\u003eThe Botanical SPF 50 Tinted Face Mineral Lotion is more than just powerful sun protection it's gentle care for your skin. This non-chemical sunscreen lotion delivers a refreshingly luxurious, powdery-clean feel, while the subtle tint seamlessly blends into different skin tones. Specially designed for sensitive facial skin, this BB cream won't clog pores and is fragrance free. Rich in vitamins and antioxidants from botanical ingredients, it allows you to enjoy the sun protected from both UVA and UVB rays, and water resistant for up to 80 minutes.100% Mineral Sunscreen Subtle TintBB Cream Eco Conscious Formulation Australian Botanicals Fragrance Free\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594456924446,"sku":"10041-1","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/IMG_6079.jpg?v=1783710129"},{"product_id":"ohora-gel-pedi-nail-design-line-pirate-30ct-new","title":"Ohora Gel Pedi Nail Design Line PIRATE 30ct - New","description":"\u003cp\u003eEmbrace the deep, mesmerizing tones of 'Pirate' a manicure that mirrors the mysterious beauty of a twilight sky. These gel nail strips feature a rich blend of midnight blue and subtle glitter accents, perfect for anyone looking to add a touch of elegance and intrigue to their look. Crafted for the style-savvy and time-conscious, 'Pirate' offers a flawless, ensuring your nails dazzle without the hassle. Let our 'Pirate' transform your nail routine into a statement of sophistication and a celebration of night-time glamour, perfectly suited for Gen Z’s vibrant lifestyle.\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594519740702,"sku":"10155-1","price":12.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/IMG_6198.jpg?v=1783710265"},{"product_id":"conair-porcupine-flexi-head-detangle-hair-brush-pink-new","title":"CONAIR Porcupine Flexi Head Detangle Hair Brush PINK - New","description":"\u003cp\u003e\u003cspan data-testid=\"rich-text\" class=\"gq f8 gr bo cn bq dx gv\"\u003eConair Consciously Flexi Head is a styling tool engineered to enhance hair volume and shine. It comes equipped with a specially crafted handle that ensures comfort during styling. 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Wispy 3D fibers are placed in a v-formation for a cat-eye effect. These easy-to-apply false eyelashes are made with 100% Cruelty-Free Faux Mink Fibers to give you long-lasting and comfortable wear all day long. 3D fibers weaved throughout enhance and sculpt your natural lash. Each may be reused up to 15+ times. \u003cbr\u003e\u003cbr\u003eEnvironmentally conscious packaging that minimizes paper and plastic use and is 100% recyclable. \u003cbr\u003e\u003cbr\u003eHouse of Lashes is on a mission to empower you to feel confident so you can look and feel like your favorite self every single day.\u003cbr\u003e\u003cbr\u003eWe're committed to innovation —creating lash styles that are better for you, and better for our planet.\u003cbr\u003e\u003cbr\u003e1. Measure the false eyelash band against your lash line and trim the band with scissors if needed.\u003cbr\u003e2. Gently bend the band into a 'U' shape to help it conform to your eye shape.\u003cbr\u003e3. Gently curl your natural lashes and apply mascara to create a base.\u003cbr\u003e4. Coat the false eyelash band with lash glue and allow it to sit for 40+ seconds. Wait for the glue to become tacky before applying the false eyelash for better adhesion. \u003cbr\u003e5. Use a lash applicator or tweezers to carefully place the false eyelash onto the center of your upper lash line.\u003cbr\u003e6. Adjust the inner and outer corners of the false eyelash.\u003cbr\u003e7. For a more seamless look, gently pinch the lash band and your natural lash line together to secure the application.\u003cbr\u003e\u003cbr\u003e• Apply mascara prior to applying false eyelashes. This helps blend your lashes together and prevents product buildup to extend the life of your false eyelashes.\u003cbr\u003e• For a more seamless look, gently pinch the lash band and your natural lashes together using the Flawless Precision Applicator.\u003cbr\u003e• Clean false eyelashes after 3-4 wears. Use your favorite makeup remover and a Q-tip to gently swab the false eyelashes and band. Gently remove any excess lash glue with tweezers or your fingers.\u003cbr\u003e• Store false eyelashes in their original tray to preserve their shape and keep them clean.\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594587504926,"sku":"10342-1","price":8.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_1bfa84ac-116f-49a4-87e5-67f1fcc1f8d1.jpg?v=1783710607"},{"product_id":"function-of-beauty-curly-jumbo-shampoo-22-fl-oz-new","title":"Function of Beauty Curly Jumbo Shampoo 22 fl oz - New","description":"\u003cp\u003eOur best-selling custom Shampoo for Curly Hair is now available in double the size for an even better value!\u003cbr\u003e\u003cbr\u003eFunction of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.\u003cbr\u003e\u003cbr\u003eHOW IT WORKS:\u003cbr\u003eStep 1 – Select up to three boxes of #HairGoal Boosters to mix into your Jumbo Curly Hair Shampoo based on your specific hair needs.\u003cbr\u003eStep 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Curly Hair Shampoo.\u003cbr\u003eStep 3 – Shake vigorously for 15 seconds and say hello to custom haircare!\u003cbr\u003e\u003cbr\u003eOur custom Shampoo for Curly Hair is formulated with Chia Seed to define and shape curls. The complex of silicones and conditioning agents are included in the base formula at a specific level for Curly Hair, leaving hair perfectly moisturized.\u003cbr\u003e\u003cbr\u003eCustomize this conditioner base and boost benefits by mixing in up to 3 of our 10 #HairGoal Boosters. For Curly Hair, we recommend Curl Definition, Anti-Frizz, and Strengthen #HairGoal Boosters. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.\u003cbr\u003e\u003cbr\u003eAll Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom Curly Hair Shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content. 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This hair conditioner for curly hair is consciously formulated with 98% naturally derived ingredients to nourish and define curls while instantly detangling with superior slip. Infused with an intensely hydrating blend of Tahitian Gardenia and Mango Butter, this extra-gentle formula provides superior slip that detangles curls and tames hair frizz. Made with good vibes only, this conditioner is Dermatologist-Tested and free from sulfate surfactants, silicones, parabens, dyes, and drying alcohols. It is also gluten-free, cruelty-free, vegan, and color and keratin safe. When you're ready to use the conditioner after shampooing, simply apply from mid-length to ends, then rinse thoroughly. 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Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.\u003cbr\u003e\u003cbr\u003eAll Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom straight hair conditioner is 96% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with 50% recycled plastic\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594601759006,"sku":"T850018240796-4","price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_d0b73d36-c7d0-4b90-8367-09daafb80ea2.jpg?v=1783711043"},{"product_id":"function-of-beauty-wavy-hair-shampoo-jumbo-22-fl-oz-new","title":"Function of Beauty Wavy Hair Shampoo Jumbo 22 fl oz - New","description":"\u003cp\u003eOur best-selling custom Shampoo for Wavy Hair is now available in double the size for an even better value!\u003cbr\u003e\u003cbr\u003eFunction of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.\u003cbr\u003e\u003cbr\u003eHOW IT WORKS:\u003cbr\u003eStep 1 – Select up to three boxes of #HairGoal Boosters to mix into your Jumbo Wavy Hair Shampoo based on your specific hair needs.\u003cbr\u003eStep 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Wavy Hair Shampoo.\u003cbr\u003eStep 3 – Shake vigorously for 15 seconds and say hello to custom haircare!\u003cbr\u003e\u003cbr\u003eOur Custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for wavy hair, with silicones to soften strands.\u003cbr\u003e\u003cbr\u003eCustomize this shampoo and boost benefits by mixing in up to 3 boxes of #HairGoal Boosters. For wavy hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen #HairGoal Boosters. \u003cbr\u003e\u003cbr\u003eFormulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – to deliver a spa-like experience in the shower. \u003cbr\u003e\u003cbr\u003eAll Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content. Our bottles are made with recycled materials \u0026amp; are 100% recyclable.\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594603462942,"sku":"T850018240710-1","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_6c7daed2-b204-485a-9356-81e6e7f79a53.jpg?v=1783711057"},{"product_id":"function-of-beauty-straight-jumbo-conditioner-22-fl-oz-imperfect-container-1","title":"Function of Beauty Straight Jumbo Conditioner 22 fl oz - Imperfect Container","description":"\u003cp\u003eOur best-selling Custom Conditioner for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Conditioner for Straight Hair is formulated with Avocado Oil to seal moisture. The complex of silicones and conditioning agents are included in the base formula at a specific level for Straight Hair leaving hair moisturized\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFunction of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.\u003cbr\u003e\u003cbr\u003eHOW IT WORKS:\u003cbr\u003eStep 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Conditioner based on your specific hair needs.\u003cbr\u003eStep 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Straight Hair Jumbo Conditioner.\u003cbr\u003eStep 3 – Shake vigorously for 15 seconds and say hello to custom haircare!\u003cbr\u003e\u003cbr\u003eCustomize this conditioner and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend mixing in Volumize, Strengthen, and Anti Frizz #HairGoal Boosters. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.\u003cbr\u003e\u003cbr\u003eAll Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom straight hair conditioner is 96% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with 50% recycled plastic\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594604413214,"sku":"T850018240796-4","price":9.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_7be7d5a7-0e74-4361-acb9-6ded4c16b7c7.jpg?v=1783711107"},{"product_id":"function-of-beauty-wavy-hair-leave-in-treatment-base-with-babassu-oil-7-fl-oz-new","title":"Function of Beauty Wavy Hair Leave-In Treatment Base with Babassu Oil 7 fl oz - New","description":"\u003cp\u003eFunction of Beauty’s custom leave-in treatment for wavy hair is formulated with babassu oil for lightweight wave definition and glossy shine. Indulge our most popular nude (p)each fragrance.\u003cbr\u003e\u003cbr\u003eFunction of Beauty customizable hair care is suitable for sensitive skin and derm tested. We believe in clean and conscious care - that’s why our custom wavy hair leave-in treatment is 97% naturally-derived, sulfate-free, paraben-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with 50% recycled plastic \u0026amp; are 100% recyclable.\u003cbr\u003e\u003cbr\u003eHOW IT WORKS:  Customize your own leave-in treatment according to your unique #hairgoals by adding up to 3 Function of Beauty #HairGoal Booster Shots into your wavy hair leave-in treatment base.\u003cbr\u003e\u003cbr\u003eTO MIX IN #HAIRGOALS: snap open each #HairGoal Booster Shot and pour up to 3 into your base formulation. Shake vigorously for 15 seconds before your first use, and get ready for compliments!\u003cbr\u003e\u003cbr\u003eFor best results, use with Function of Beauty Wavy Hair Collection. Treat your hair like it's one of a kind (because it is) with Function of Beauty custom shampoo, conditioner, mask, leave-in conditioner, and #HairGoal Booster Shots. Each sold separately.\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594697310494,"sku":"T850018240291-1","price":5.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_c5b28cba-0485-4ecc-8a9c-eb32abcd3979.jpg?v=1783711369"},{"product_id":"function-of-beauty-curly-jumbo-conditioner-22-fl-oz-imperfect-container","title":"Function of Beauty Curly Jumbo Conditioner 22 fl oz - Imperfect Container","description":"\u003cp\u003eOur best-selling custom Conditioner for Curly Hair is now available in double the size for an even better value!\u003cbr\u003e\u003cbr\u003eFunction of Beauty’s custom haircare line allows you to customize the perfect shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.\u003cbr\u003e\u003cbr\u003eHOW IT WORKS:\u003cbr\u003eStep 1 – Select up to three boxes of #HairGoal Boosters to mix into your Jumbo Curly Hair Conditioner based on your specific hair needs.\u003cbr\u003eStep 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Curly Hair Conditioner.\u003cbr\u003eStep 3 – Shake vigorously for 15 seconds and say hello to custom haircare!\u003cbr\u003e\u003cbr\u003eOur custom Conditioner for Curly Hair is formulated with Shea Butter to nourish and enhance curls. The complex of silicones and conditioning agents are included in the base formula at a specific level for Curly Hair leaving hair moisturized.\u003cbr\u003e\u003cbr\u003eCustomize this conditioner base and boost benefits by mixing in up to 3 of our 10 #HairGoal Boosters. For Curly Hair, we recommend mixing in Curl Definition, Anti-Frizz, and Strengthen #HairGoal Boosters. \u003cbr\u003e\u003cbr\u003eFormulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.\u003cbr\u003e\u003cbr\u003eAll Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom Culry Hair Conditioner is 97% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials \u0026amp; are 100% recyclable.\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594699112734,"sku":"T850018240826-4","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_9b741d41-827b-4f2b-beff-de01cacc6c63.jpg?v=1783711431"},{"product_id":"function-of-beauty-custom-body-wash-refreshing-aloe-22oz-imperfect-container","title":"Function of Beauty; Custom Body Wash; Refreshing; Aloe 22oz - Imperfect Container","description":"\u003cp\u003e\"Function of Beauty's customizable body wash is a unique gel-to-cream texture that transforms into a rich, luxurious lather. Formulated with non-stripping and gentle ingredients like apple extract and sunflower lipids– this nourishing, pH balanced formula helps to support a healthy skin barrier and boosts hydration up to 24 hours. \u003cbr\u003e\u003cbr\u003eTake your skin to the next level by boosting your body wash with our #BodyGoal Booster Shots - after all, your skin deserves a boost. \u003cbr\u003e\u003cbr\u003eHOW IT WORKS:\u003cbr\u003eStep 1 –  Choose up to 2 #BodyGoal Boosters\u003cbr\u003eStep 2 –  Choose your scent\u003cbr\u003eStep 3 –  Snap, pour, and shake!\u003cbr\u003e\u003cbr\u003eWe recommend mixing the Refreshing Aloe Body Wash with the Exfoliate #BodyGoal Booster for even skin. Our Refreshing Aloe scent features notes of crisp aloe, fresh mint, and sea salt.\u003cbr\u003e\u003cbr\u003eAll Function of Beauty products are dermatologist tested. We believe in clean and conscious care - that’s why our Custom Body Wash is 83% naturally-derived, sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials \u0026amp; are 100% recyclable.\"\u003c\/p\u003e","brand":"This is Beauty US","offers":[{"title":"Default Title","offer_id":59594710352158,"sku":"T850053327810-4","price":9.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1081\/0474\/5246\/files\/GUEST_50cde93e-ecbf-4018-8940-a48118838d29.jpg?v=1783711672"},{"product_id":"function-of-beauty-super-shape-curl-cream-for-curly-hair-7-fl-oz-new","title":"Function of Beauty Super Shape Curl Cream for Curly Hair 7 fl oz - New","description":"\u003cp\u003eYour hair, Your goals, Your rules - from Function of Beauty comes the newest innovation in styling. Our new styling products are perfectly crafted to enhance your natural hair type and are customizable to your unique hair goals. The result? An effortless look with no crunch, no hassle.\u003cbr\u003e\u003cbr\u003eOur Custom Super Shape Curl Cream for Curly Hair shapes your natural curls with flexible hold and hydrated, touchable retention. Our plant-based, lightweight Curl Cream is formulated with Castor Seed Oil and Moringa Oil to define manageable, hydrated curls with non-tacky and weightless finish. Sugarcane-derived Hemisqualane reduces frizz, enhances elasticity and prevents hair breakage while strengthening curls with each style. \u003cbr\u003e\u003cbr\u003eAll of Function of Beauty's styling essentials are formulated with Tara Pod Extract and Sunflower Sprout Extract to defend your hair with or without heat. This combination of ingredients provides the ultimate protection for your hair from heat, urban pollution, UV stress, and color fading to maintain your style.\u003cbr\u003e\u003cbr\u003eCustomize this cream base by mixing in up to 3 Hair Goal boosters. For Curly Hair, we suggest adding in Curl Definition, Anti-Frizz, and Shine. Apply to damp hair and distribute evenly from roots to ends. Scrunch and let air dry or diffuse dry as desired. \u003cbr\u003eOur exclusive Mango fragrance – with notes of mango, grapefruit, and mandarin - leaves hair smelling fresh with a fruity twist.\u003cbr\u003e\u003cbr\u003eAll Function of Beauty customizable haircare is suitable for sensitive skin and are dermatologist tested. We believe in clean and conscious care - that’s why our custom curl cream is 95% naturally-derived*, alcohol-free, paraben-free, silicone-free, cruelty-free, and 100% vegan. 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From the radiant summer vibe of Cheeky, to the refreshing burst of Bouncy, the warm floral notes of Beamy, and the uplifting aroma of Blissy, this set brings a fragrance for every moment of your day. \u003cbr\u003e\u003cbr\u003eEveryday Scents That Refresh from Head-to-Toe\u003cbr\u003eFormulated for multi-use on hair and body, each mist offers a lightweight, non-greasy veil of fragrance that lasts. Refresh your morning routine, revive your post-gym glow, or add a final touch before a night out—these mists keep you smelling and feeling amazing anytime, anywhere. \u003cbr\u003e\u003cbr\u003eAt NatureWell, we believe in Naturally-Derived Skin Care for Every Body—products that are inclusive, cost-conscious, and designed to simplify your routine. 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